ARTiSTORY to build global licensing programme for the Brooklyn Museum

The Brooklyn Museum in New York – mission: “To create inspiring encounters with art that expand the ways we see ourselves, the world and its possibilities” – is the latest partner to join the art and cultural licensing specialist ARTiSTORY.

As a Master Licensee, ARTiSTORY will license designs created from the Brooklyn Museum’s internationally-renowned collection of 1.5 million works of art, craft, design and artefacts. With global rights, ARTiSTORY will work with licensees across a wealth of product categories to bring the likes of Claude Monet, John Edward Hicks, John Singer Sargent, Katsushika Hokusai, Charles Sheeler, William Morris, Berthe Morisot, Mary Cassatt, and Utagawa Hiroshige to the global market.

ARTiSTORY has offices in London, Barcelona, Shanghai, Singapore, Beijing and Boston, and is supported with IP protection and business investment from Sinofaith IP Investment Company (SIPIC) – an investment arm focused on art and cultural IP. The company is confident its innovative approach will resonate with Millennial and Gen Z consumers, audiences with growing influence and spending power who are reshaping the way that we shop and consume content.

“At ARTiSTORY we strive to discover and share the stories behind the artefacts, to bring innovation in product manufacturing and licensing collaborations alongside groundbreaking shows, exhibitions and immersive experiences in order to expand the possibilities that the global heritage sector has to offer,” says Yizan He, Co-Founder and CEO of ARTiSTORY and Managing Partner of SIPIC. “By partnering with the Brooklyn Museum, we access incredible collections, reflecting the development of humanity across the world, including many American and Native American artefacts – an exciting new partnership we’re thrilled to begin.”

Sharon Matt Atkins, the Museum’s Deputy Director for Art, adds, “We have been impressed with ARTiSTORY’s commitment to creating dynamic opportunities to engage with art and its histories. Moving beyond traditional licensing programs, ARTiSTORY appealed to us as a partner of choice due to their dedication to providing art historical background and context on source images while also developing new and innovative ways to use art to inspire new audiences.”

The Brooklyn Museum joins a growing list of cultural partners for ARTiSTORY, including the Museum of Fine Arts, Boston; the National Gallery, London; the National Palace Museum, Taiwan; and Dunhuang Culture & Tourism Group.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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