ARTiSTORY to celebrate its first birthday at Brand Licensing Europe

Exhibiting for the first time at BLE, licensing agency ARTiSTORY will be marking its first anniversary at the event.

The company was established last year in the middle of the global pandemic by licensing entrepreneurs Yizan He and Natasha Dyson, with support from Sinofaith IP Investment Company (SIPIC). Twelve months on, ARTiSTORY employs nearly 50 sales, marketing and creative staff in offices in London, Barcelona, Shanghai, Singapore, Beijing and Boston, and has launched its first creative trends and themes ready to be licensed on behalf of its cultural partners.

ARTiSTORY’s first museum partner, The National Palace Museum, Taipei came on board in February 2021, quickly followed by cultural institutions across the world: the National Gallery, London; the Museum of Fine Arts, Boston; Dunhuang, China and most recently, the Brooklyn Museum, New York.

By securing multi-year master licenses with its museum partners, and through its unique “Artefacts to Merchandise” business model, ARTiSTORY creates and licenses on-trend, contemporary prints and patterns inspired by some of the most celebrated artworks in the world. In addition, ARTiSTORY helps global retailers and consumer brands tap into the growing interest in art and cultural content from younger audiences, by providing storytelling content in engaging formats, such as videos, live streaming from museums, immersive shop windows, and pop-up stores.

ARTiSTORY is looking forward to welcoming retailers, brands and manufacturers in all product categories to its stand, B219, which features artwork from its latest style guides.

“I’m so proud of what we’ve achieved in a year”, says Natasha Dyson, Co-Founder and Licensing Director of ARTiSTORY, “Securing five fantastic museum partners and building a global team has been hard work, but at the same time very rewarding. Now we can’t wait to ‘wow’ licensees with our 2022 global creative themes at BLE”.

Yizan He, Co-Founder & CEO of ARTiSTORY, adds: “It’s been my vison for many years to bring art and cultural licensing to a global audience.  Setting up ARTiSTORY has been an incredible journey so far, and with more museum partners joining us soon, and artist collaborations in the pipeline, we’re set to have another busy year ahead.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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