Ascot Racecourse has secured a new global relationship with the leading ladies apparel design house, Karen Millen in a deal brokered by IMG.
Under the new deal, Karen Millen will launch a new SS18 collection inspired by its flagship race meeting, Royal Ascot.
Designed for the 2018 summer racing season and social calendar, the new collection features 18 co-branded occasion wear pieces, including dresses, skirts, tops, trouser suits and jumpsuits. The pieces are marked for the Royal Enclosure of the Queen Anne or Village Enclosures.
The line is available now from Karen Millen’s UK and international standalone and online stores, as well as in high-end department stores. Select pieces will be showcased and sold on-site at Royal Ascot in the flagship Ascot Shop store, managed by Royal Ascot.
Beth Butterwick, CEO at Karen Millen, said: “We are thrilled to join forces with Ascot. Historically, Karen Millen has been the go-to for summer events epitomised by the racing season, our clients know they can come to us and find beautifully crafted collections that they can feel confident in.
Tim Smith, licensing director at IMG, added: “With fashion being at the core of any raceday at Ascot, we are delighted to be working with Karen Millen to create the brand’s first official ladies apparel line.
“Karen Millen fits perfectly into our strategy of building Ascot into an international lifestyle brand, ensuring beautifully crafted products and multi-channel accessibility for shoppers and guests around the world.”