Brand Licensing Europe has confirmed six new retailers to its Retail Mentoring Programme, ahead of its launch this later this month.
Asda, Blackpool Pleasure Beach Limited, Claire’s Accessories, Lloyds Pharmacy, Matalan and Stanfords now join the likes of J. Sainsbury’s, Boots, Lakeland and Mothercare in the six-month programme.
Now in its sixth year, the Retail Mentoring Programme is designed to give buyers a wider understanding of the licensing business. It sees nominated retailers take part in workshops and seminars throughout the year, culminating at BLE in October.
In 2014 over 53 buying professionals took part in the programme, an increase of 60 per cent on the previous year.
“The Retail Mentoring Programme has been a real help to our buyers in understanding how the licensing world works; but it also gives them an insight into what they need to take forward to be a successful childrenswear buyer,” said John Carolan, head of buying – childrenswear at Sainsbury’s.
Darren Brechin, BLE event director, added: “We launched the Retail Mentoring Programme back in 2010 to bridge the gap between buying professionals and licensors.
“Six years on, we are still welcoming new retailers which demonstrates the need for such a unique initiative. Licensing is a multi-billion dollar market with opportunities growing daily, and we’re doing all we can to close that gap.”