A selection of Unilever Australia’s best-loved ice cream brands, including Golden Gaytime, Bubble O’ Bill, Paddle Pop, and Splice, are entering the fashion aisles thanks to a new partnership with Australia’s largest global retailer, Cotton On.
Under the deal, Cotton On will launch a collection of summer fashion items for men and women. The partnership was forged by Asembl, the brand extension agency for Unilever Australia.
The Cotton On x Streets collection includes t-shirts and singlets for him and her, summer accessories including towels and flip flops, and sleepwear.
“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia. Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favourite ice-cream brands than with tees, singlets and accessories from Cotton On,” said Unilever Australia brand manager, Samantha Jarmul.
“We are thrilled with this deal Asembl has brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for.”
Asembl managing director, Justin Watson, added: “The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favourite, Cotton On.
With Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice branded apparel and accessories for him and her, this range is guaranteed to be incredibly popular with Australians of all ages.”
Shop the range from January 4 2021 in Cotton On Australia stores or online at cottonon.com