Asembl to represent Perfetti Van Melle across Australia and New Zealand

Asembl is now representing Perfetti Van Melle’s licensing interests across Australia and New Zealand and will develop strategic licensing opportunities for the company’s Chupa Chups and Mentos brands in new food and non-food categories.  

Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionery. Its products and brands are enjoyed in over 150 countries.

Kickstarting the many licensing interests for Chupa Chups is an ongoing partnership with one of Australia’s oldest family-owned and operated dairy companies, Bulla Dairy Foods.

First to launch in the partnership between the two brands is a Strawberry & Cream flavoured ice-cream cone – Bulla Dairy Foods’ homage to the global bestseller Chupa Chups lollipop. Brought to life in ice cream form for the first time in Australia, the Strawberry & Cream ice-cream cone features a strawberry and vanilla ice-cream flavour with crushed candy and a strawberry sauce drizzled throughout and on top.

“It is incredibly exciting to partner with a global brand synonymous with such fun and excitement. We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” says Bulla’s Head of Marketing, Andrew Noisette.

“We are excited to see our iconic Strawberry & Cream lollipop come to life in an ice cream format. It is sure to surprise and delight Australian Chupa Chups fans,” says Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle.

Asembl Managing Director, Justin Watson, adds: “We are thrilled to be adding Perfetti Van Melle to our growing brand extension agency – and of course to be launching a Strawberry & Cream ice-cream with Bulla Dairy Foods that honours the global bestselling lollipop. For Australian fans of Chupa Chups and Bulla Dairy Foods, this licensing partnership is really an ice-cream dream come true.”

Chupa Chups Strawberry & Cream cone 4pk (RRP $8.50) is now available through Independent Grocers nationwide and Woolworths from 2 May with a vibrant point of sale activation as well as strong social media campaign.

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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