Licensing industry stalwart and director of Asgard Media, Kelvyn Gardner, has today launched a new licensing industry podcast with the aim of informing and entertaining the industry and the people within in it in equal measure.

Called Living with Licensing, the new podcast series kicks off today and sees Gardner, a man known over the course of his career for his work as the former UK MD of the licensing industry body, Licensing International and for his work with Panini earlier in his career, joined by the celebrated IP creator, Keith Chapman.

“I listen to many Podcasts, and while I expect to be informed, I also want to be entertained,” said Gardner. “So, the style of Living with Licensing will be to interview prominent figures from the business about their lives and careers, and how each has affected the other.

“This editorial angle produces content that includes anecdotes and case histories from the contributors which will enhance listeners’ licensing knowledge but also put a smile on their faces.”

Episode one goes live today (September 16th) and features well-known IP creator Keith Chapman, the man behind Bob the Builder, PAW Patrol, and many others. Soon to follow  will be episodes featuring Trudi Heyward of Brand-Ward and David Scott, treasurer of The Light Fund and recently retired as MD of Rainbow Productions.

Thereafter the Podcast is planned to release new episodes twice each month. The Living with Licensing podcast can be downloaded from Podcast host, Podbean, https://livingwithlicensing.podbean.com/ and from the Asgard Media Website
https://www.asgardmedia.com/podcast

Over the next few days all the usual Podcast platforms including Apple, Google, Spotify, Deezer and Stitcher will be added.
For further information please contact Kelvyn Gardner kg@asgardmedia.com