Asmodee Entertainment’s Catan steps into footwear partnership with Plainview Shoes

Asmodee Entertainment has struck up a partnership with  Plainview Shoes to take its popular Catan brand into the world of fashionable footwear. The new range, spanning flip flops and trainers, is scheduled to launch to the North American market in 2021.

Plainview has made a success of licensed footwear in the past, having previously partnered with Capcom to launch footwear based on its portfolio of video games. Under the Asmodee partnership, the firm will channel the Catan board game’s themes of trading, building, and settling into a new range.

 “We are excited that we can add Catan to our portfolio of gaming footwear,” said Lyndon Tucker, president of Plainview Shoes.

“After partnering with Capcom for footwear based on various videogames, Catan was the logical choice for us to expand into tabletop games and its huge fanbase. Catan is the premier boardgame of our time. It truly is a modern classic and many of us let this quirky German boardgame into our lives in our twenties.

“Catan is both full of nostalgia and very current, with its central element of cooperative competition for the good of all and the stewardship of natural resources. Gaming Properties in the licensed footwear space are greatly underrepresented and we know there are a great many fans out there who look to express themselves with gaming-inspired footwear.”

 David Harris, creative director of Plainview, added: “When Lyndon first talked about adding a boardgame brand to our portfolio, I had one hope: please let it be Catan!

“Catan has a unique design language and within the fan community there are many in-jokes around trading, building and settling. Concept works are already on the way and we are looking forward to the day when we can show more.”

 Since its creation in 1995 by Klaus Teuber, Catan and its many expansions have sold more than 32 million games around the world. The game is published in more than 40 languages and is sold in more than 70 territories.

As the world’s pre-eminent boardgame, Catan is a global phenomenon that enjoys growing success as a lifestyle brand through Asmodee Entertainment’s strategic partnerships with carefully selected premium brand licensees. The collaboration with Plainview is one of several announced in recent months.

“We know how important Catan is for its fans. Trading, building and settling is an integral part of many of their social lives, be it through their regular gaming nights or through Catan tournaments. The game is a regular social anchor for many and with its elegant, nature-focused design elements it has already become a lifestyle brand,” said Alexander Thieme, licensing manager at Asmodee Entertainment.

“It is great to see Plainview coming on board as one of the first apparel licensees in the US, following Hot Topic.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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