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Asobi launches new line of Mister Maker craft kits

Asobi has teamed with Creativity International to deliver a new line of Mister Maker craft kits.

The new line will arrive in a range of sizes to suit all budgets – from £1.99 for Mister Maker’s signature craft projects like Wacky Wobblers and Mini Bugs, to the fully-loaded Super Craft Box at £19.99.

All the kits use brightly-coloured, high quality components with strong branding on packaging and display units to underpin the Mister Maker phenomenon, which is the highest-rating morning programme on CBeebies 87% of children aged four to six having seen it.

David Bottomley, Asobi commercial director, said: “We’re delighted to be showcasing this superb range of craft kits. Mister Maker is one of the biggest children’s TV shows in the country, with a sell-out UK live tour and over 250 million channel views on YouTube.

“For parents who are keen for their children to experience creativity from a young age while keeping it fun, simple, clean and easy, the Mister Maker range is very strong and instantly-recognisable.

“Brand awareness of Mister Maker is incredibly high and creates a strong presence at retail. We expect the range of craft kits to be very popular, especially with such attractive price points and retail merchandising support.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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