Asterix brand owner Les Editions Albert René has announced a tie-up with a host of italian supermarkets.
The classic comic brand will be boosted by a new loyalty programme running in Despar supermarkets (known as Spar in the UK).
When a consumer spends €15 or over, they’ll receive a free 3D figurine.
There are 24 different models to collect.
The programme kicked off on May 13th and will run for one month until June 16th.
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