Free products given out to shoppers of Real stores; new Asterix licensing agent for India.

Asterix marbles roll into German supermarkets

Classic French comic brand Asterix has partnered with Real supermarkets in Germany for a collectable marble campaign.

The loyalty programme – which is running from December 31st, 2012, to February 16th, 2013 – gives consumers a free Asterix marble for every €15 purchase they make in Real stores. There are 24 marbles to collect in total.

Prizes up for grabs include a Volkswagen car, flat-screen TV and hotel breaks.

The initiative also has a strong marketing campaign including a TV spot and Facebook app, which allows fans to design their own marbles.

Meanwhile, Asterix brand owner Les Editions Albert René has appointed a new licensing agent for Indie – Bradford Licensing India.

Read the full Asterix brand profile on

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.

About dt-admin

Check Also

Studio 100 Media partners with Brandloyalty on preschool animation Vegesaurs

While the CGI-animated preschool series Vegesaurs is still in production, Studio 100 Media has joined …