Branded Geronimo Stilton f3D flash drives are on the way, thanks to a deal Atlantyca Entertainment’s licensing division has signed with Italy’s most prominent consumer-electronics production company, Maikii.
Tribe is the retail brand of Maikii, dedicated to the production and distribution of licensed merchandise transforming USB drives, power banks, and a wide range of tech accessories into popular film, comic book, and cartoon characters.
The flash drives will launch this month in key Italian retail outlets (including media stores like Feltrinelli, Mondadori; electronic consumer product stores; gift shops and specialized electronic shops) with the first 8GB and 16GB Flash drives featuring characters from Geronimo Stilton the animated series.
“Kids today are all about mobile media," commented Marco Piccinini, Licensing Manager, Atlantyca Entertainment.
“Geronimo Stilton’s young fans are immersed in the digital world whether it be their tablets, phones or computers. This partnership with Maikii permits us to be part of their digital life and as computers become more and more prominent in our primary schools, we wanted to jump at the opportunity to be part of their day-to-day school activities. Geronimo Stilton is all about the fun of learning, educational entertainment, and we gladly look forward to being a useful tool for their school and play activities.