Atlantyca Entertainment has struck a deal with Penny Market that will see the Italian retailer use popular Geronimo Stilton characters in its latest campaign.
The discount supermarket brand will be running a seven week loyalty scheme rewarding customers with free Geronimo Stilton collectable sticker packs for every €10 they spend in store.
In addition, a special collector’s sticker album will be available to buy exclusively at €2.49 or at €1.99 for Penny Card owners.
The sticker album will feature characters from the popular children’s series as Geronimo leads them on a journey of discovery throughout local Italian regions.
With 126 stickers and 36 cards to collect, the 300 Penny Market stores throughout Italy will support the campaign with in-store branding and marketing alongside a dedicated website.
Rachele Geraci, licensing manager, Atlantyca Entertainment, said: “We are so excited to have Penny Market as one of our newest Geronimo Stilton partners.
“This campaign complements the educational and entertainment character values that kids and their families have come to cherish about Geronimo Stilton.”