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Atlantyca Entertainment taps Lindt for Geronimo Stilton confectionery

Atlantyca Entertainment has signed with the premium chocolatier, Lindt & Sprungli to produce a selection of branded Geronimo Stilton chocolate pralines.

Set for release over this year’s back-to-school period, each pack of chocolates will feature Geronimo Stilton on the wrap and will include a special Geronimo-themed gift with it inside.

A selection of four different gifts are being offered: a key ring, pencil case, plush and a selection of popular Geronimo Stilton books that young fans have to know and love.

“Lindt is a premiere chocolatier, dedicated to creating high-quality chocolate products,” said Marco Piccinini, licensing manager for Atlantyca Entertainment. “We always strive to find partners that uphold the highest-regard for their brands and ours. We are so excited to be able to incorporate some of the wonderful Geronimo Stilton books into this special promotion, it is the heart of the brand and part of our continued work in bringing multi-faceted promotions.”

The Geronimo Stilton themed chocolates will be sold in local pastry shops, ice cream and chocolate confectionery shops.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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