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Atlantyca Entertainment to launch Geronimo Stilton Easter Eggs in Italy

Atlantyca Entertainment has struck a deal with the Italian bakery and confectionery firm Cerealitalia to launch a line of Geronimo Stilton Easter Eggs.

The eggs, launching in time for the Easter holiday this spring will contain a variety of Geronimo Stilton Classic stationery and will be available in mass market and specialty stores across Italy.

The deal between the pair was signed by Marco Piccinni, licensing manager at Atlantyca Entertainment.

“Cerealitalia is known for creating the most novel recipes in one of the most advanced state-of-the-art supported factories, producing a variety of scrumptious creams, chocolates and cereals; products made only of the highest excellence,” said Piccinni.

“We are proud to add them as our newest licensing partner and look forward to working with Cerealitalia’s creative team to produce beautifully fun chocolate Easter Eggs jam-packed with Geronimo Stilton goodies that young fans will adore.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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