Audio brand Shure taps Licensing Matters Global to take its name into home, fashion, tech and more

The leading audio brand, Shure, has tapped the London-based Licensing Matters Global to lead a worldwide licensing programme to take the popular name into categories including home, fashion, personal accessories, travel, and tech equipment.

The move is part of Shure’s vision to expand the reach of ‘world-renowned brand,’ through strategic licensing. The firm is looking to partner with licensees ready to innovate across designs within the equipment case, microphone stand, and even home decor sectors.

The Shure brand and microphones boast a 96 year history rooted in popular culture, having been attached to the likes of Elvis, John F Kennedy, Martin Luther King Jr and more who have all used Shure microphones and equipment to deliver their messages.

“We are eager to help expand the legacy of this world-renowned brand, through strategic licensing. Our vision is to carry the Shure product excellence into to new categories, through premium products that inspire and empower consumers,” said Mark Edridge, chief operating officer, Licensing Matters Global.

LMG is seeking partner licensees with precision manufacturing capabilities to create modern and ingenious designs for the Shure brand. For example, equipment cases, microphone stands, t-shirts, home décor and more are ideal licensing fits for Shure.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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