Aurora World has been awarded a pan-European plush toy license for BT21, a series of globally revered characters developed by the character brand, Line Friends and the K-Pop sensation, BTS. The agreement was brokered by WildBrain CPLG.
The contract, which runs from June 1, 2019 to Dec, 31, 2021, will see Aurora World launch plush versions of the eight BT21 characters: Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky, and Van. The range will be available across 50 European countries.
Aurora World’s Design and Research Institute is developing the plush line, which will feature all eight characters in a range of soft toys, plush key rings, and cushions. The plush range is expected to be available at retail from the start of 2020.
Aurora will distribute the new BT21 products through its established global distribution network in Europe and international markets.
Line Friends began life as a series of characters based on the digital stickers from the global messaging app Line. The success of the characters has inspired spin-offs, including BT21, which is the first IP from Line Friends Creators, a project formed to create new characters for the Line Friends. BT21 is the result of a collaboration with the global pop group, BTS.
BT21 comes with an original story, in which Prince Tata from Planet BT, who has been traveling with Van, crashes on Earth. In order to spread love, Tata decides to become a star. Tata and Van then meet six new friends: Koya, RJ, Shooky, Mang, Chimmy, and Cooky and become ‘BT21’.
Jay Noh, director of content business, Aurora World, said: “The amazing success of both Line Friends and BT21 in multiple markets guarantees strong demand for high-quality plush product – and quality has been central to our plush success from the beginning.
“We are delighted to be working with this incredible brand and are sure that this highly significant agreement will be a major talking point throughout the character license industry during this year and throughout 2020.”