Aurora World welcomes troupe of new YooHoo plush characters as YoHoo to the Rescue takes off globally

The character and content company, Aurora World, has welcomed a troupe of new YooHoo characters to its popular plush line, inspired by the cast of characters from the newly launched 3D animation, YooHoo to the Rescue.

The expanded collection of 37 new characters will launch mid 2020 with plush available in four different sizes, combining characters from season one of YooHoo to the Rescue with new characters introduced in season two and three. Season three will be launching on Netflix this spring.

In the newly introduced 11-inch YooHoo plush (available in the US and Canada), there will be eight plush made up of main seven characters, along with the popular RingRing the Panda character. In addition, with season two on the air and season three due soon, eight characters from season two and six characters from season three will be added to the best-selling five-inch and eight-inch YooHoo collection of 33 characters launched in 2019.

The new characters include Gina the Giraffe, TJ the Sea Turtle, and Bellus the Congo Peafowl.

The plush line will benefit from synergy with the animated series YooHoo to the Rescue and Aurora World’s established plush toy business, of which YooHoo is a leading part. It will not only meet demand from fans for plush based on their favourite characters from YooHoo to the Rescue, but will also enhance the collectability of the brand.

A full licensing and merchandising programme is under way across many other categories with several products ready for launch in territories worldwide from a number of licensees, including Panini (stickers, mini figurines, trading cards), Nuvita (baby products), Kennedy Publishing and Media Zawada Services (magazines), and Dev Games and Tap Tap Tales (digital apps).

Jay Noh, director of content business, Aurora World, said: “The strong environmental themes of YooHoo to the Rescue, encompassing many animals and habitats, have inspired some truly wonderful characters who have clearly won the hearts of young viewers.

“These new characters are a welcome addition to the successful new YooHoo plush line and will, I am sure, be enormously popular with kids everywhere.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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