Agent will focus solely on clip licensing business.

AUSTRALIA/NZ: Born Licensing seals deal with 20th Century Fox Consumer Products

Born Licensing has secured a deal with 20th Century Fox to represent its clip licensing business in the Australian and New Zealand markets.

The firm – which officially opened its doors earlier this year – will be meeting with advertising agencies throughout Australia and New Zealand to discuss clip licensing techniques and the portfolio of brands available to work with.

As well as The Simpsons and Family Guy, Fox also boasts live action shows Modern Family, How I Met Your Mother, 24 and American Horror Story in its portfolio. The theatrical side of its business includes the likes of Avatar, Titanic, The Sound of Music and Home Alone.

"This is an incredibly exciting time for Born Licensing," said owner and director David Born. "We’re confident that advertisers in Australia and New Zealand have an appetite to leverage entertainment brands in their campaigns, and the breadth of Fox’s brand portfolio offers something for everyone."

Cynthia Pascoe, VP of global promotions at 20th Century Fox Consumer Products, added: "There is demand for content in the marketplace and the Fox portfolio serves as an instrumental resource for key partners and advertisers.

"The Born Licensing team possess experience and creativity that will provde invaluable as we continue to grow our business and generate awareness related to commercial clip licensing."

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