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Australian sleepwear brand Peter Alexander celebrates Father’s Day with Sonic the Hedgehog

The Australian sleepwear brand, Peter Alexander has launched its first Sonic the Hedgehog branded men’s and boys’ collection, thanks to a new partnership with the home of the iconic video game, comic book, and TV series character, SEGA.

In a partnership brokered by SEGA Brands’ Australian and New Zealand licensing agent, Merchantwise Licensing, the new on-trend sleepwear collection features Sonic, Tails, and Knuckles across a range of men’s t-shirts, trunk pants, baby onesies, boys and junior boys pyjamas, men’s waffle PJ pants, scuffs, and 3D Sonic slippers.

“Sonic the Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand,” said Merchantwise Licensing’s general manager of licensing, Kerryn McCormack.

“We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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