Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Rovio Entertainment to launch the first Moomin games for mobiles this year

Rights & Brands has partnered with Rovio Entertainment in a worldwide exclusive mobile games deal for the Moomin IP. Based in Stockholm, the global licensing agency, Rights & Brands is the worldwide master agent of the Moomins, while Rovio Entertainment is the most successful Finnish mobile gaming company globally and …

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Global toy craze Cats vs. Pickles lands first longer form animated series in Cepia LLC partnership

Cats vs. Pickles, the global collectable toy craze that has rocketed to success across the world’s toy markets in recent months, has landed its first extended original TV series, a move that is expected to ‘unlock the IP’s potential for international marketing, licensing, and additional consumer products.’ The move is …

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Exploding Kittens launches first licensed title Exploding Minions with Illumination and Universal Brand Development

The hit tabletop games publisher, Exploding Kittens has launched its first licensed game, Exploding Minions, developed in collaboration with Illumination and Universal Brand Development. The new game is a Minions-inspired take on its flagship Exploding Kittens card game, drawing on the appeal of one of the most successful animation franchises …

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LEGO Education partners with NASA to launch STEAM learning series ahead of the Artemis I mission

LEGO Education has detailed a new collaboration with NASA to launch a free digital STEAM learning series this September, designed to spark curiosity and engagement in STEAM through the upcoming Artemis I mission. Called Build to Launch: A STEAM Exploration Series, the 10-week series includes interactive episodes and open-ended prompts …

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Edutainment Licensing named worldwide licensing agent for preschool publishing brand Eat Dirt

Edutainment Licensing has been appointed the worldwide exclusive licensing agent for the new preschool publishing brand, Eat Dirt, a franchise that spans story books and poems that encourage a love of veggies, children’s gardening, and healthy habits among kids’ aged two to five. Written by the US author and illustrator, …

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Sustainability in Licensing | Toy industry sustainability needs ‘relentless innovation’, says ZURU

Sustainability in the toy industry will not be achieved in one move, but through ‘consistent and incremental improvements’, as well as relentless innovation, is the message being promoted by the international toy maker, ZURU, ahead of the Sustainability in Licensing Conference this week. Speaking with ToyNews before the online conference …

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ITVBe star Billie Faiers to launch her own home and interiors brand with Hunter Price International

Billie Faiers, star of the ITVBe reality series, Mummy Diaries, has signed an exclusive deal with Hunter Price International to develop, design, market, and manufacture her new home and lifestyle brand. The new brand will be unveiled in its full this summer and will feature a forward-thinking home furnishings and …

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Horticultured | The Royal Horticultural Society on bringing 200 years’ of gardening history to new audiences

From garden tools to wine, and chocolates to canvas shoes, all via the mulch aisle, when the Royal Horticultural Society puts its name to something, it carries with it the weight of over 200 years’ of rich heritage and authority on the subject of the country’s unerring love affair with …

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London’s The O2 comes to Fortnite for week-long celebration in Epic Games, O2, and Island Records mash-up

London’s The O2 has made its video game debut, becoming a new location ready for players to explore within the hit gaming franchise, Fortnite. The week-long appearance of the world’s most popular entertainment venue arrives as part of a collaboration between O2, Epic Games, and Island Records. A celebration of …

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Octonauts to ‘make waves’ across UK Sea Life Centres this summer ahead of spin-off series launch

A series of new activity-based Octonauts trails are set to ‘make waves’ across Sea Life centres and aquariums in the UK and ANZ this summer, thanks to an extensions of an established partnership between Silvergate Media and Merlin Entertainments. The new deal will also see an all year-long experience launch …

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