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Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Hello Kitty signs new publishing programme with Egmont for magazines and books

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books. The publishing plan will see Sanrio expand its activities into the …

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Boots to cut 4,000 jobs and John Lewis to close eight of its 50 stores in amid Covid-19 fallout

The UK retailer, Boots is to cut 4,000 jobs, its parent company Walgreen Boots Alliance has announced, having been badly hit by the coronavirus pandemic and lockdown measures. The company said it will cut around seven per cent of its UK workforce. According to Walgreens, sales at Boots have plunged …

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Nickelodeon picks up broadcast rights to Xilam’s Athleticus and Mr Magoo

The Academy Award nominated French animation studio, Xilam Animation has secured two new broadcast deals with Nickelodeon for its short form CGI series Athleticus and the animated comedy Mr Magoo. The new global deal will see Nickelodeon take exclusive pay-tv rights to two seasons of Athleticus for Asia Pacific, EMEA, …

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Emoji partners with 7-Eleven Malaysia to launch EmoBear loyalty programme

The international convenience store chain 7-Eleven has teamed up with Emoji to launch a new collectable premium loyalty programme to consumers across Malaysia. Called EmoBear TM, the collection features 27 different designs, each featuring a different emoji brand icon. Customers of 7-Eleven Malaysia will be rewarded with loyalty stickers anytime …

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H&M launches its Minions Kids Collection globally

Universal has launched its global partnership with the fashion retailer H&M to bring Minions back to the high street (and online) with a new apparel and accessories collection. The Minions x H&M Kids Collection has launched to the global stage, with a range that includes ‘mischievous and sweet graphic tees’, …

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RuneScape: The $1bn video game franchise you’ve (probably) never heard of, and why it’s time to take notice

When it comes to community-centric massively multiplayer online role-playing games, you may immediately leap to the likes of Fortnite and Overwatch, which is just so very… millennial of you. Because what you’ve done there, is you’ve overlooked one of the genre’s founding titles; one that boasts more than 280 million …

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Author and illustrator Nick Butterworth partners with The Point. 1888

The Point. 1888 is partnering with the renowned children’s author and illustrator Nick Butterworth to bring the cast of literary properties from his portfolio to life in the consumer products arena. Butterworth is the mind and talent behind popular children’s book creations such as Percy The Park Keeper series, My …

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IMG named exclusive global licensing agent for video gaming’s smash hit Rocket League

IMG has been appointed as the exclusive global licensing representative for the popular Rocket League video game franchise. The move was made by the franchise owner, Psyonix in a partnership announced this week. Billed as a ‘high-powered hybrid of arcade-style soccer and vehicular mayhem’, with easy-to-understand controls and ‘fluid, physics-driven …

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Kids’ character Pocoyo lands new mobile gaming titles with Lab Cave Games

The popular children’s animated character, Pocoyo is making its way into the mobile gaming arena, courtesy of a new partnership between Zinkia Entertainment and Lab Cave Games. Under the multi-year deal, Lab Cave will now develop and publish games for mobile devices. An expert in its field, Lab Cave Games …

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Sensory baby lifestyle brand Etta Loves launches new Peanuts collection

The entertainment, sport and brand licensing agency, WildBrain CPLG has secured a new partnership with the sensory baby lifestyle brand, Etta Loves, for a new collection of products inspired by the iconic Peanuts brand. The deal has been brokered by WildBrain CPLG on behalf of Peanuts Worldwide and will see …

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