Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Ethical chocolate and toy brand PlayIn Choc secures crowdfunding to scale business to next level

The ethical confectionery brand, PlayIn Choc has beaten its crowdfunding target of £250,000 to scale up its business and build on the solid foundation it has here in the UK and global markets. The brand has been championed for its message of sustainability while promoting healthier organic treats and natural …

Read More »

Lionsgate partners with Egan Escape Productions to bring Blair Witch experience to Las Vegas

Lionsgate has partnered with Egan Escape Productions to launch an immersive escape experience in Las Vegas, based on the studio’s popular horror franchise, Blair Witch. The experience is scheduled to open this summer. Escape Blair Witch will bring the horror film franchise to life at the Fright Dome, the same venue …

Read More »

Moonbug makes play for organic baby food in the US and lands BBC iPlayer UK deal

Moonbug Entertainment is strengthening its licensing and broadcast portfolio on both sides of the Atlantic this week, having entered the organic baby and toddler foods market in the US, while strengthening the reach of its preschool portfolio through a new partnership with BBC here in the UK. The content studio …

Read More »

Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

Read More »

ViacomCBS lands slate of CEE partners for PAW Patrol, SpongeBob, Shimmer & Shine and more

WildBrain CPLG has secured a wave of new and extended FMCG partnerships in Central and Eastern Europe across ViacomCBS’ portfolio of popular animated brands including PAW Patrol, SpongeBob SquarePants, Blaze and the Monster Machines, Shimmer & Shine and Bubble Guppies. The pan-regional deals brokered by the WildBrain CPLG CEE team …

Read More »

Kellogg’s taps Beanstalk for licensed food and beverage across US, Canada, Europe, Japan and South Korea

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

Read More »

Phat Kandi taps Active Merchandising for German, Swiss, and Austrian market and secures EMP

Phat Kandi has tapped the German licensing agency, Active Merchandising to represent its brand across the German, Swiss, and Austrian territory, while also securing a new direct to retail partnership with the European brand, EMP. Led by Anita van Esch, EMP has been signed on for Europe with a DTR …

Read More »

Stateside | Pokemon, Marvel, and Barbie help fuel US toy sales surge as market grows 27 per cent

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

Read More »

The London Stationery Show to make its in-person return this October

The London Stationery Show is preparing to make its return to the country’s capital this year, as the writing and paper products trade show takes up an autumn slot this October 5th to October 6th. As well as bringing together all the biggest brands in stationery and gifts this autumn, …

Read More »

British stationery brand Manuscript Pen Company launches online preschool series Lionheart Tales

The Great British stationery brand, Manuscript Pen Company, has entered the children’s animation sector with the launch of a new preschool series based on its successful Lionheart Collection early learners craft brand. Manuscript launched its Lionheart Collection in 2019, with a range of arts and craft products for children aged …

Read More »