Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Schleich launches its first video game Horse Club Adventures with Wild River Games

The Munich games developer, Wild River Games has partnered with the international toy company Schleich to launch the first video game title for its popular Horse Club franchise. The new title, Horse Club Adventures, will be an open-world game for children aged six to 12, allowing them to explore and …

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The Point. 1888 plans busy year of licensing for University of Cambridge through Virtual Summit

The University of Cambridge is on for a busy year of licensing, thanks to plans unveiled today by its UK agent, The Point.1888 and Fitzwilliam Museum Enterprises Ltd., the subsidiary of the University of Cambridge responsible for licensing. The mission of the University of Cambridge has always been to contribute …

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Among Us builds global licensing network with Tycoon in LatAm and SkyBrands across Europe

Innersloth’s gaming phenomenon, Among Us is expanding its international reach with a slew of new global licensing announcements, spearheaded by the appointment of Tycoon Enterprises as its licensing agent across Latin America. Among Us took the world by storm when it hit half a billion unique monthly players last November, …

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Disney teams with health tech specialist Philips in trial to reduce anxiety in child patients

The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips to test new technologies developed to reduce the fear or anxiety felt by children undergoing MRI processes. The research will investigate how Philips Ambient Experience can improve the experience of a patient during pediatric MRI …

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EOLO Toys and Panini on board for new animated series and app game SuperMasked

EOLO Toys and Panini have been named among a portfolio of licensing partners already on board to launch exclusive toys and collectables based on an upcoming animated series and app game, SuperMasked. A joint venture between Maya Studio and EOLO’s own toy design house and motion graphics centre, Toy Zone, …

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Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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Dr Seuss Enterprises halts the publication and licensing of six Dr Seuss titles over insensitive imagery upset

Dr. Seuss Enterprises has ceased the publication of six titles from the author’s catalogue of children’s books following audience feedback for a review over the insensitive and racist imagery within. The organisation confirmed that it would ceasing the sales of And to Think That I saw It on Mulberry street, …

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ViacomCBS names Jennifer Pang vice president and head of licensing for Greater China

ViacomCBS Consumer Products has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, senior vice president, International Licensing, while Claire O’Connor, vice president, consumer products and retail marketing, Asia Pacific, will exit the business. In her role, Pang …

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Anderson Entertainment launches first official Gerry Anderson Day as consumer demand drives further growth

Anderson Entertainment, the production company founded by the creator of the original Thunderbirds, Gerry Anderson, has detail the first International Gerry Anderson Day to take place on April 14th – marking the birthday of the man behind other hits including Space: 1999 and Captain Scarlet. Celebrating the life and works …

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