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Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Magic Light secures major worldwide broadcasters for The Snail and the Whale

Magic Light Pictures has detailed a raft of pre-sales for its new half-hour animated special, The Snail and the Whale to broadcasters across Europe, Australia and Africa. The latest small-screen adaptation from the world of published Julia Donaldson and Axel Scheffler titles, The Snail and the Whale will premier in …

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LMI named worldwide licensing agent for the Shakespeare Birthplace Trust

LMI has been named as the worldwide licensing agents for the Shakespeare Birthplace Trust, to promote the legacy of the Bard through licensing programmes across homeware, textiles, gifts, jewellery and more. LMI will represent the educational, heritage brand in all territories with the exception of The People’s Republic of China, …

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Iggy Pop leaps into licensing with Stumptown Coffee Roasters

Iggy Pop – the Godfather of Punk – has leapt into licensing having launched a collaboration with Stumptown Coffee Roasters for a special edition, branded coffee. Under the collaboration, Iggy Pop designed the limited edition coffee’s packaging with his own artwork, and plays a starring role in the brand’s video …

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RHS steps into partnership with Hotter for new women’s footwear collection

The Royal Horticultural Society has detailed a new partnership with the UK shoe maker Hotter for a selection of women’s footwear. Now under development, the selection will hit retail later this year. The Hotter RHS line will be available at www.hotter.com, via Hotter’s 75 retail stores nationwide and several large …

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Uniqlo brings Blizzard video game IP to clothing ranges on global scale

Uniqlo, a juggernaut on the licensed fashion scene, has detailed a new partnership with Blizzard Entertainment to bring its popular gaming franchises Overwatch, World of Warcraft, Hearthstone, Diablo III and StarCraft II to the apparel space. The newly released t-shirts are part of Uniqlo’s spring/summer 2019 collection. Across the range, …

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Harry Potter franchise hits £44m in value sales in the UK as one toy sold every five minutes

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Going underground: Horror, sci-fi and comic book IP “growing commercial potential for mainstream retail”

Horror, sci-fi, fantasy, and comic book IP are no longer the murmurings of underground followings, but the basis of vast commercial potential in the licensing space, if current trends are to be considered. These pockets of pop culture have been gaining momentum in licensing terms over the last number of …

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Australian collectables brand Boxed Warriors is preparing to go global

Boxed Warriors, a new animated series based on the Australian company Headstart’s range of collectable toys, is preparing for a global launch in the coming months, having already hit the heights of fame on its home ground. The series has already ranked as the leading show among kids aged five …

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The team behind Exploding Kittens card game is expanding its IP with live gaming convention

The tabletop card gaming title, Exploding Kittens set all manner of records when it launched to the crowdfunding platform, Kickstarter around three years ago – helping to fuel the flames of a burgeoning hobby scene across the globe. The game was the brainchild of the former Xbox game designer, Elan …

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Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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