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Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Beanstalk details new partnerships for Guinness, Energizer, and Stanley

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

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One Animation launches new AR Oddbods app game Oddbods Oddlife

One Animation’s hit global brand, Oddbods, has made its move on the augmented reality space with the launch of its immersive, face-recognition app for iOS. The launch follows the runaway success of goGame’s Oddbods Turbo Run, the brand’s first endless runner game that saw more than nine million installs in …

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Rocket Licensing named worldwide agency for web-comic turned lifestyle brand Fuzzballs

Rocket Licensing has been named the worldwide licensing agency for Fuzzballs, a pop culture brand which began life as a Tumblr web comic back in 2013. It follows the adventures of a cast of characters including Fuzz Cat Whisky, Fuzz Bunny Ollie, and Fuzz Tiger Timmy and is the brainchild …

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Carte Blanche unveils Me to You animation to kick start 25th anniversary celebrations

Carte Blanche Greetings has unveiled a new Me to You animation that will form the basis of the brand’s 25th anniversary celebrations for the coming year, highlighting the life events that its mascot Tatty Teddy has shared with its audience. Taking the title Life Revolving, the animation centres on the …

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Cath Kidston launches Peanuts capsule collection in WildBrain CPLG deal

The British lifestyle brand, Cath Kidston has launched a Peanuts capsule collection in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide. The Peanuts range is a cross-category capsule across bags, accessories, homeware, and ladies’ and children’s apparel. Snoopy and friends feature across the range within three …

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Sales pass £1m in Hobgoblin apparel as the ale and beer brand rolls out new look

Apparel sales for the popular ale and beer-turned lifestyle brand, Hobgoblin are surging to over £1m at retail thanks to the success of a licensing programme spearheaded by the licensed clothing specialist, Poetic Brands. The rising popularity of the brand has followed a recent overhaul of the IP’s positioning within …

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WWE launches new WrestleMania board game and card game compendium

WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …

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Boat Rocker Studios secures multi-territory Boomerang deal for Kingdom Force

Boat Rocker Studios has secured a multi-territory deal with Boomerang for Kingdom Force, its new pre-school animated action series from Industrial Brothers. The deal will see the 52 x 11′ series broadcast on Boomerang in key EMEA markets across the region, including UK, France, Germany, Italy, Turkey, Israel, and Africa from …

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Expansion for The Insights People as firm welcomes five new team members

The kids, parents and family market intelligence unit, The Insights People has expanded its team yet again, with the appointment of no fewer than five new members to its research and technical departments. The Insights People, which now survey more than 2,000 children every week, across three continents and seven …

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Sales of toy-filled Advent calendars ‘show no sign of abating’, says NPD

It isn’t just children that are fuelling sales of toy advent calendars this year, according to the NPD Group, who in an article with The Scotsman details a year on year sales increase of five per cent for the festive tradition. The group has once again highlighted the might of the ‘kidult’ …

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