WWE Superstar, Rusev punched his way out of a life-sized toy box at an Argos store in Leeds to celebrate a new offer on WWE toys at Argos over the weekend. Hundreds of fans gathered to meet the three-time United States Champion, with queues reportedly stretching around the Leeds Headrow …

Season two of the popular animated preschool series, Llama Llama is to launch on Netflix later this week, with Jennifer Garner returning to her role as Mama Llama. Developed by Genius Brands International, Llama Llama series one launched on Netflix in January 2018 to a worldwide Netflix audience. It made …

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

Staff at the collapsed UK retailer Mothercare will receive nothing in redundancy pay, it has emerged, as the business made clear its plans to enter administration just weeks ahead of the Christmas season. Workers have instead been advised to apply for statutory redundancy by visiting the Government’s website. This follows …

Nickelodeon has launched a new safety campaign called PAW Patrol Safety First, a brand-new prosocial campaign created in participation with safety partner Safe Kids Worldwide. Launching today, the multiyear program will focus on water safety, fire safety and road safety, and will see Olympic swimmer and water safety advocate Michael …

Danilo has been called upon by the entertainment brand management and merchandise company, Bravado, to launch an official 2020 calendar for the UK’s newest pop star, HRVY. Known for his presenting role on BBC’s Friday Download show, HRVY arrived on the pop scene in 2013, supporting the likes of Little …

Disney’s Frozen II, Disguise and the Nintendo license has helped Jakks Pacific to the strongest quarter in year on year sales the toymaker has seen in the past five years. Net sales have increased 18 per cent to $280.1 million compared to the $236.7 million for the same period in …

The geek merchandise platform, Merchoid has partnered with Games Workshop to bring chaos to Christmas with the launch of a new line of Warhammer Christmas jumpers. Replacing the traditional reindeer motif with a pack of Flesh Hounds, the new launch is everything you might expect from a product line titled …

Disney has made official its latest play for the VR space, with the launch of the animated short VR film, Myth: A Frozen Tale. The immersive VR experience launched to cinema goers last night, running alongside the feature-length movie, Frozen 2. Myth is the first VR film to have had …

For a number of years I had wrestled with the feeling of unease around the licensing of dead celebrities. While the attraction of much of this industry is the creativity that fizzes around innovative IP, this was a pocket of licensing that always seemed to me, cynical. It wasn’t until …