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Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Licensing Link and Louis Kennedy strike One Tree Planted deal for IFLScience and SHO

Licensing Link Europe has detailed a new campaign, instigated by Louis Kennedy, for the IFLScience brand, with SHO, to launch two limited edition designs of its stainless steel reusable bottles. Under the deal, ten per cent of the sales of the new SHO lines will be donated to One Tree …

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Hasbro taps WildBrain CPLG as licensing agent for the Nordics

Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics, including Denmark, Sweden, Norway, Iceland, Finland, Faroe Islands and Greenland beginning January 1, 2020. Under the new agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location based entertainment businesses across the Nordic region. “As Hasbro …

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Sesame Workshop delivers latest streetwear and fast-fashion collabs to young adult fanbase

The Sesame Street Muppets are delivering on the seasonal festivities for its young adult fanbase, thanks to the latest wave of collaborations between Sesame Workshop and some of the leading names in streetwear, fast-fashion, beauty, and more. “We’re proud to work with unique lifestyle brands in creating and delivering sought-after …

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Vexed Gaming partners with Cavea.io to “supercharge brand campaigns”

Vexed Gaming has signed a deal to utilise the Cavea.io platform to supercharge its content and data analytics, ensuring what it calls ‘maximum value and transparency’ for its brand and commercial partners. The Manchester-based esports team will now use Cavea’s tools to manage, collect, track and value its content and …

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Sony Pictures Television acquires Silvergate Media

Sony Pictures Television has acquired Silvergate Media, stake holders in the pre-school hit Octonauts, and production team behind the Peter Rabbit television series, in a bid to strengthen its presence within the children’s entertainment space. Under the deal, Sony Pictures Entertainment has taken a 100 per cent control of Silvergate …

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Hachette Children’s Books acquires Monster Christmas by Giraffes Can’t Dance author Giles Andreae

Hachette Children’s Books has acquired a new comedic and heart-warming festive tale from Giles Andreae, the author of international bestseller Giraffes Can’t Dance. Called Monster Christmas, the book features the illustrations of the publishing world’s rising star Nikki Dyson, and will be published in hardback on October 1, 2020. The …

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Flowhaven secures $5.2 million in latest round of seed funding

​Flowhaven has secured $5.2 million of investment in its latest seed round financing​, courtesy of Global Founder Capital, alongside existing investors including Icebreaker.vc and grants from the Finnish government. The Finland-based outfit is currently the only brand licensing solution built on the leading CRM platform, ​Salesforce. Investors have backed Flowhaven, …

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Norwegian lifestyle brand PURENorway makes sustainable move with MDR and King Features

King Features Syndicate is to represent the Norwegian outdoor lifestyle brand, PURENorway through a merchandise, advertising, and promotions programme across the US and Canada. The deal marks one of the first lifestyle brands to join King Features’ ever-expanding portfolio of licensed properties. PURENorway represents the Nordic ideals of beauty, quality …

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Egmont’s Ryan’s World magazine bucks market’s 7 per cent decline trend following “incredible debut”

Egmont Publishing, pocket.watch, and Sunlight Entertainment are all celebrating the “incredible success” of one of the publishing house’s biggest magazine launches of 2019, Ryan’s World. Ryan is the eight-year old star of the Ryan’s World YouTube channel which attracts 75 million views a month in the UK alone, and in …

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LEGO teams with Future Today to launch new content app The LEGO Channel

LEGO has detailed its launch of The LEGO Channel, a new, free, and COPPA compliant app for children featuring over 1,000 videos of unique LEGO content, spanning genres and different animation styles for all audiences. The new app has been developed in partnership with the multi-platform video distribution company, Future …

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