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Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year. The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older …

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Royal Caribbean International commissions one-off Beano comic strip for $165m Allure of the Seas makeover

Rocket Licensing has teamed up with Royal Caribbean International to commission a new, one-of-a-kind Beano comic strip to celebrate the $165m makeover of Allure of the Seas. The story sees the notorious mischief-maker Dennis, joined by his side-kick Gnasher and family Minnie, toddler Bea and Mum and Dad to become …

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Royal Horticultural Society endorses new Genus Performance Gardenwear range

The Royal Horticultural Society has detailed another apparel endorsement for Genus Performance Gardenwear, a designer and supplier of high-performance clothing for gardeners. The RHS is endorsing a new extension to the Genus range – its first waterproof trousers, specially designed for gardening and created to keep wearers dry. Designed in …

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Games Workshop prepares for bumper 2019 with profits and sales already ahead of last year

Profits and sales at Games Workshop, the tabletop gaming firm behind the global Warhammer franchise, are ahead of last year, signalling another bumper year for the UK company. According to the group, trading between September and early November has beaten the company’s performance for the same period last year, with …

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Call of Duty Mobile named second-most downloaded launch in history

Call of Duty Mobile has become the second most downloaded launch in history, knocking the recently launched Mario Kart Tour off its perch on the mobile gaming podium. The mobile version of the first person shooter franchise has amassed 148 million downloads since its launch on September 30 this year, …

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WWE Superstar Rusev delights crowds at Argos with Leeds store meet and greet

WWE Superstar, Rusev punched his way out of a life-sized toy box at an Argos store in Leeds to celebrate a new offer on WWE toys at Argos over the weekend. Hundreds of fans gathered to meet the three-time United States Champion, with queues reportedly stretching around the Leeds Headrow …

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Llama Llama season two to launch on Netflix this month

Season two of the popular animated preschool series, Llama Llama is to launch on Netflix later this week, with Jennifer Garner returning to her role as Mama Llama. Developed by Genius Brands International, Llama Llama series one launched on Netflix in January 2018 to a worldwide Netflix audience. It made …

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Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

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Mothercare staff denied redundancy pay as UK retailer collapses

Staff at the collapsed UK retailer Mothercare will receive nothing in redundancy pay, it has emerged, as the business made clear its plans to enter administration just weeks ahead of the Christmas season. Workers have instead been advised to apply for statutory redundancy by visiting the Government’s website. This follows …

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Nickelodeon launches PAW Patrol Safety First campaign with Olympic swimmer Michael Phelps

Nickelodeon has launched a new safety campaign called PAW Patrol Safety First, a brand-new prosocial campaign created in participation with safety partner Safe Kids Worldwide. Launching today, the multiyear program will focus on water safety, fire safety and road safety, and will see Olympic swimmer and water safety advocate Michael …

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