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Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

The Elf on the Shelf renews festive partnerships with Kellogg’s and Hyde Park Winter Wonderland

The popular Christmas brand, The Elf on the Shelf will be making its return this festive season, having renewed its partnerships with the breakfast brand Kelloggs and the popular London destination, Hyde Park Winter Wonderland, for the second year running. Following its retail and licensing success so far, and for …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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WWE teams with Bluberi for series of Superstars and Legends licensed slot games

WWE has teamed with the casino suppliers, Bluberi, to develop a series of licensed slot games featuring its WWE Superstars and Legends. It’s been hailed as the latest step from Bluberi to ‘provide immersive gaming experiences’ for its players. WWE Superstars John Cena, Triple H, Becky Lynch, Roman Reigns and …

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Haven Global grows international IP portfolio with YouTube’s Vlad and Nikita

The Australian licensing agency, Haven Global continues to grow its portfolio of properties, having just signed the global YouTube hit Vlad and Nikita to develop new content streams and build a global consumer products programme. With over 27.7 million subscribers and 11.5 billion views, the show has built a large …

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Video: Licensing.biz has Ten Minutes with Penguin Ventures to talk its new kids’ book IP

Penguin Ventures’ Ten Minutes to Bed may be targeting the bedtime routine market as it develops its first slate of licensing partnerships, but the team surrounding the property has marked the potential for the IP to reach far wider audiences in the coming months and years. Penguin Ventures made the …

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Endemol Shine’s Mr Bean grows reach across China with Medialink

Endemol Shine China has secured a new brand licensing partnership of the group’s long-running IP Mr Bean with the local licensing agency Medialink Limited. The deal will see Medialink explore new brand licensing opportunities for Mr Bean in the Greater China territory. Experiential, apparel and toys will be the key …

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New series of Planeta Junior’s Gormiti fuels toy sales across Europe, Russia and Canada

The broadcast success of Planeta Junior’s Gormiti is driving the success of its licensed toy line across Europe, Canada, and Russia, according to the producers and owners of the animated comedy-action series. Planeta Junior has closed various agreements with worldwide broadcasters across Spain, France, Canada, the UK, Italy, Greece, Poland, …

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Magic Light Pictures’ Christmas special Zog up for International Emmy

Magic Light Pictures’ Christmas special Zog has been nominated for an International Emmy in the Kids Awards Best Animation category. The nomination follows Magic Light’s win in the same category at the International Emmy Kids Awards in 2018 with Revolting Rhymes. Zog is a heart-warming and comedic adventure based on the popular book …

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Moominvalley awarded Best Animated Kids’ Programme at Cannes Content Innovation Awards

Moominvalley, the adaptation of Tove Jansson’s beloved Moomin stories, has been awarded ‘Best Animated Kids Programme’ at the fifth annual Content Innovation Awards in Cannes.  The Content Innovation Awards celebrate companies that are helping transform today’s global television industry. They are judged by a panel that includes the likes of …

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