Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Elmo, Cookie Monster join the Tonies line-up as Sesame Street partners with kids’ audio platform

Elmo, Cookie Monster, and Addy Caddaby, a popular trio from the iconic preschool series, Sesame Street, will be making their way onto the children’s audio storytelling platform, Tonies thanks to a new partnership spanning the US, UK, Germany and more. Tonies is a screen-free audio entertainment system developed for young …

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Autumn Fair launches its own app to help visitors ‘discover more’ at next month’s trade show

Sustainability and Made In Britain Product Trails are listed among the features of an official app being launched by Autumn Fair and the show’s organisers this year, as the Birmingham retail trade show prepares to get underway early next month. The new app has been designed as an easy-to-use digital …

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Ajax and adidas channel Bob Marley’s Three Little Birds in new tribute kit

The Bob Marley family has teamed up with Ajax and adidas to release the 2021/2022 Ajax third kit, a tribute to its fans and a shared love for the reggae legend Bob Marley and the iconic song Three Little Birds. Developed in collaboration with the family, the black kit features …

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When Geek Culture went Pop! | Kids Industries on how we’ve all adopted the geek market (without even realising)

Aleksandra Szczerba, researcher at Kids Industries, explores the ubiquity of geek culture today, and the very real chance that if you’re reading this, you’ve long since become one. No longer constrained by the four walls of a dimly-lit basement or the stacks of a comic book store. No longer only …

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Sanrio taps Bare Tree Media for digital content and experiences across its character portfolio

Sanrio has tapped Bare Tree Media as its digital licensing and marketing partner for Mr Men Little Miss globally, as well as Hello Kitty and Friends, Aggretsuko, and Gudetama brands in Europe, the Middle East, Africa, Australia, and New Zealand. Under the new partnership, Bare Tree Media will design and …

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Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands

Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans. Detailed in a post …

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King Features gives its classic animated character Olive Oyl a modern rebrand with fearlessness at its centre

She’s one of the classic animation world’s most iconic females that has, for generations, been perceived as the archetypal damsel in distress and focus of Popeye and Bluto’s embittered love triangle, but for Olive Oyl, the course of history is about to be altered for good. King Features Syndicate has …

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Moomin Characters backs Finnish literacy campaign Read Hour as it makes UK debut

Finland’s successful literacy initiative, Read Hour is coming to the UK for the first time this year, with the help of the country’s best loved literary export, the Moomins. Celebrated on UN International Literacy Day, Read Hour was created by the Children and Youth Foundation with a mission to encourage …

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Asmodee Entertainment teams with Event Merchandising to launch online gaming merch stores

Asmodee Entertainment has entered into a new licensing partnership with Event Merchandising Limited to launch a series of ‘one-stop-shops’ for fans of Fantasy Flight Games Studio’s Arkham Horror, Legend of the Five Rings, and Twilight Imperium across the world. Just the latest example of Asmodee Entertainment’s current push to expand …

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Rubies II and NECA launch pop culture arm Denuo Novo to specialise in collectables and cosplay

Rubies II LLC and NECA (National Entertainment Collectibles Assocation) have formed a new wholly-owned subsidiary to specialise in the creation of high-end collectables based on various pop culture franchises. Called Denuo Novo LLC, the new business will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and …

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