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Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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RHS endorses entire range of Plankbridge’s shepherd huts

The Royal Horticultural Society has endorsed the entire range of Plankbridge shepherd’s huts – multi-purpose living spaces based closely on the proportions of original Victorian shepherd’s huts. The hand-built, practical and durable accommodation once allowed shepherds to live near their flock. Today the concept has inspired modern shepherd’s huts that …

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Rovio plans brand licensing unit restructure amid tough consumer products competition

Rovio Entertainment Corporation has detailed its plans to restructure its brand licensing unit. The aim is to improve the profitability of this side of the business. Negotiations started this week on October, 14th. The restructuring plan concerns 32 employees of the brand licensing unit globally. The planned measures could lead …

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Moomin Characters and Tatty Devine collaboration lands this week

A new collaboration between the London-based jewellery designers, Tatty Devine, and the iconic Scandi brand, Moomin Characters, has dropped this week. The collection – which includes necklaces, earrings, and brooches – features beloved characters and design elements taken from the world of Moominvalley, created by the Finnish artist and illustrator …

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Original Stormtrooper exclusive pop-up to open in Shoreditch this month

Sci-fi and Stormtrooper fans on the on the hunt for Halloween costumes or exclusive Stormtrooper themed gifts have been given the countdown to invade Shoreditch Boxpark next week for the launch of an Original Stormtrooper pop-up store. Hosted by Shepperton Design Studios, the pop-up will run for five days, from …

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Mattel and Walmart trial new virtual toy store where users ‘choose their own adventure’

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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MDL secures first partners for Gigantosaurus in Italian market with Clementoni and Dino Bikes

Maurizio Distefano Licensing, the Italian licensing agent for the new animated TV series Gigantosaurus, has secured the first two agreements for the market, striking partnerships with Clementoni and Dino Bikes. The CGI action-comedy series, following the adventures of a group of young dinosaur friends, has been airing in Italy on …

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Crunchyroll partners with Webtoon to co-produce original animated content

Anime specialists, Crunchyroll has partnered with the digital comics publisher, Webtoon, to develop and co-produce new, original animated content.  The partnership will delve into Webtoon vast vault of properties, while both companies will handle the distribution, licensing and retail of each new series. Crunchyroll general manager, Joanne Waage, said: “We …

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