Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

New report highlights a greater need for diversity and inclusivity across toys and games

Family-focused marketing agency Kids Industries (Ki) has launched a new report today exploring the concept of diversity and inclusion amongst children and their parents – and what this looks like in the toys and games that they engage with. The survey – carried out across 2,001 parents of children (aged …

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Hasbro relaunches sports collectibles brand Starting Lineup

Hasbro has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly anticipated re-launch of Starting Lineup, an iconic sports collectibles brand. Launching this autumn in partnership with Fanatics, the global digital sports platform, the Starting Lineup brand will feature legendary NBA superstars …

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Toonz Media Group partners with Leadbelly Productions for Creepy Candy

Global kids and family entertainment major Toonz Media Group is partnering with Leadbelly Productions to co-produce a brand-new animation property: Creepy Candy. Developed by multi-award-winning creator and founding president of Leadbelly Productions Alan Jude Summa, Creepy Candy is targeted at children aged 4-11. Season one of the 2D animation show will …

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The Hut Group debuts new Swizzels collection

DTC platform The Hut Group has added Swizzels Matlow to its portfolio of brands. Brokered by Blonde Sheep Licensing, the deal includes multiple sweet-inspired products including apparel, homewares, gift, and more, which first launched in February with ranges on www.IWOOT.com, www.zavvi.com  and www.veryneko.com. Swizzels is the largest independent British-owned manufacturer of sugar …

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DeAPlaneta and GO-N to co-produce Monster Shaker

DeAPlaneta and French production company GO-N Productions have signed an agreement to coproduce Monster Shaker, the TV series adaptation of the books by Mr Tan and Mathilde Domecq, published by Editions Gallimard. Monster Shaker (52 x 13’) is an epic adventure comedy, in which 9-year old Justin discovers his grandfather’s cocktail shaker. …

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Mattel President and COO Richard Dickson to present BLE day one keynote: ‘Barbie x Fashion’

Iconic global brand Barbie will be the star of Brand Licensing Europe’s day one keynote, ‘Barbie x Fashion’, delivered by Mattel President and COO Richard Dickson. “Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to …

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Rocket Licensing gears up for Beano’s 85th anniversary

Having begun its story in 1938, Beano has become one of the most recognisable British brands of all time. In 2023 it celebrates a momentous 85 years since it first hit newsstands, and Rocket Licensing is preparing a celebratory range of consumer products to mark the milestone. Now the world’s …

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Floral Street expands Van Gogh Museum partnership with home fragrance collections

In 2021, the collaboration between British “clean” fragrance brand Floral Street and the internationally renowned Van Gogh Museum, Amsterdam, introduced vibrant vegan fragrance Sunflower Pop to the world. Following its success, the partnership is extending, in summer 2022, into two ethical home fragrance collections. Once again inspired by Van Gogh’s iconic Sunflowers (1889), …

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Fans invited to explore Wimbledon in the metaverse

In partnership with American Express, the All England Lawn Tennis Club has announced the official launch of The Virtual Hill, a virtual companion experience to the Wimbledon live event. A day on The Hill is a bucket-list fan experience. The Virtual Hill provides fans worldwide with the chance to share …

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Beyblade Burst to debut at Anime Expo this weekend

Japanese IP Specialist ADK Emotions NY Inc. (ADK) has confirmed that Beyblade Burst will be making its debut at Anime Expo 2022, the world’s biggest anime convention, which takes place in Los Angeles from 1–4 July, 2022. Visitors to the consumer-facing event, a celebration of Japanese pop culture, are invited to …

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