Avengers: Endgame has just smashed every box office record with $1.2bn opening

Disney and Marvel’s Avengers: Endgame has already obliterated all number of records in its $1.2 billion worldwide launch; an opening that came in $600 million ahead of Infinity War.

The movie’s debut has now set a new benchmark for the global box office.

Avengers: Endgame is the resulting instalment of over ten years of 21 films in the Marvel Cinematic Universe, a series that kicked off in 2008 with Iron Man.

The film has now set the record for the biggest global launch with $1.2 billion, the biggest opening in North America with $350 million, the biggest international debut with $859 million, the biggest China opening with $330.5 million and top Imax opening.

The list of records continues further to include widest release of all time in the US and Canada, most showtimes in history, top wide opening location average, biggest single day domestically, biggest saturday domestically and fuels top domestic weekend of all time.

“From the very beginning with Iron Man, all we have wanted to do was tell stories that brought these characters to life onscreen the way we have experienced them as fans of the comics,” Marvel Studios president Kevin Feige said in a statement.

The Russo brothers, who directed Endgame and Infinity War back to back, added: “We poured our heart and soul into Avengers: Endgame, hoping to tell a story that would inspire audiences around the world.

“Our family of cast and crew felt honoured to be entrusted with bringing the Infinity Saga to a close. To Kevin Feige, everyone at Disney and Marvel, and the incredible, global community of fans – thank you.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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