Award-winning pre-school series Hey Duggee grows retail orders 400 per cent in one year

The popular pre-school property Hey Duggee has seen a 400 per cent increase in its retail orders since March last year, the consumer products team at BBC Studios has revealed.

The series is continuing to resonate with audiences across the UK, having recently been awarded the Preschool Award at the International Emmy Kids Awards last week, winning in the category for the second time.

The International Emmy Kids Awards are held every year in recognition of the best children’s television, with categories including pre-school, animation, digital, factual and non-scripted.

The series is based around ‘The Squirrel Club’ and run by the loveable dog called Duggee. Hey Duggee inspires children to have a go, work as a team and earn badges along the way.

Henrietta Hurford-Jones, executive producer of Hey Duggee, BBC Studios, said: “Hey Duggee has been a huge success around the world and we’re thrilled to see the series receive international recognition from Emmy. Since first winning this award in 2017 Hey Duggee has continued to inspire children everywhere, and it’s a real privilege to be awarded again this year.”

Sue Goffe, executive producer, Studio AKA, added: “How thrilling to have another Emmy win for Hey Duggee – we’re so pleased to see the show recognised in this category again. It’s a reflection of the wonderful work of our team, and the creativity and combined efforts of so many.”

Hey Duggee, a Studio AKA production with BBC Studios, is a six time BAFTA and international Emmy award-winning hit on CBeebies and consistently ranks as one of the top three programmes on the channel.

The show boasts a global footprint in over 150 territories, with over 634 million minutes of YouTube watch time. The studio revealed last week that Hey Duggee continues to grow its retail footprint, with a 400% increase in orders since March last year.

It now has several product launches hitting the shelves in 2019, including Golden Bear’s Hey Duggee Musical Soft Toy which will be available later this year. The brand has also grown its retailers to include Sainsbury’s,, Next, Aldi, Moonpig and Argos.

Since its launch in March, Hey Duggee – Season 3 has been hugely successful, with The Toothbrushing Badge proving the most watched episode across all children’s titles on linear UK channels in 2019.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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