Axel Arigato debuts limited-edition capsule collection celebrating Pokémon’s 25th anniversary

To mark its quarter-century, Pokémon has joined forces with Swedish label Axel Arigato for a nostalgic, streetwear-inspired capsule collection with a contemporary twist.

Pokémon has become one of the most popular entertainment franchises in the world since it first took the world by storm in 1996, and now Axel Arigato is venturing into the ​​Pokémon universe by releasing a limited-edition capsule collection online today and in select standalone stores. The collection features some of the franchise’s most iconic Pokémon – Gengar, Charizard, Meowth and Pikachu – across both ready-to-wear and sneakers.

Drawing inspiration from the passion of Pokémon’s diverse fanbase, the accompanying promotional campaign captures the loyalty of the community, placing the members, and their archival collections, front and centre. Shot in New York, the Axel Arigato x Pokémon capsule is brought to life through the real-life portrayal of Pokémon fans and their collections.

The ready-to-wear collection blends iconic Pokémon with the contemporary Axel Arigato branding. Through a playfulness in logo application as well as a nod to the London Flagship store, the range marries retro iconography with modern silhouettes and tailoring.

The footwear offering consists of The Clean 90 Triple – a minimalist silhouette detailed with contrasting elements – and the Genesis Vintage Runner, a retro-inspired sneaker set on a lightweight modern streamlined sole which has become a bestseller.

Organic cotton hoodies and t-shirts in the brand’s seasonless colour palette of black, Belgian block and beige are available as well as a denim jacket and jean set, inspired by the outfit worn by Pikachu’s best friend, Ash Ketchum. The collection is limited and only available at Axel Arigato stores in London, Paris, Copenhagen, Stockholm and Gothenburg, and online at axelarigato.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

Mattel announces licensing agreement for Disney and Pixar’s upcoming feature ‘Lightyear’

Mattel has announced that it has entered into a licensing agreement for Disney and Pixar’s …