The baby and parent product label, Marcus & Marcus is taking its first steps into the licensing space, having appointed LMG to help build brand awareness through a programme of new licensing partnerships.

Developed by two parents, Marcus & Marcus is recognised for its bold, bright and engaging animal friends designed to kep children engaged.  The brand strives to help families take on the challenges of parenting and simplify the everyday chaos.

Drawing from the brand’s ethos and commitment to safety, quality, and sustainability, LMG seeks licensee partners in lifestyle categories such as Children’s Fashion, Toys and STEM Toys, Bags and Luggage, Bedding, Toddler & Infant Products, and Home and Kitchen.

“We’re honored to add the Marcus & Marcus brand to our client roster and look forward to developing products and promotions that support young families and walk them through the ups and downs of parenting,” said Andrew Kwan, EVP LMG, Maxx Group.

“The adorable Marcus & Marcus animal friends inspire fun, fresh and unique designs. We will be guided by the needs and desires of modern parents in our approach, we’re looking for licensees that embrace the core brand principles of safety, innovation and sustainability,” said Eric Tong, senior licensing manager LMG, Maxx Group.

The three-year partnership between Marcus & Marcus and LMG will commence Spring 2021. LMG are currently seeking licensee partners in Children’s Fashion, Toys and STEM Toys, Bags & Luggage, Bedding, Toddler & Infant Products and Home & Kitchen.