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BabyGap and Sanrio launch exclusive Mr. Men and Little Miss line

Gap has partnered with Sanrio to launch an exclusive Mr. Men and Little Miss BabyGap collection.

The limited edition line will feature a cast of beloved characters from the children’s books originally created by British author Roger Hargreaves.

The new range – first launched on January 25th – includes onesies, bibs, blankets, socks and hats all featuring the likes of Mr. Bump, Little Miss Hug, Mr. Happy and Little Miss Giggles.

The line also includes two new specially created characters: Mr. and Mrs. Gap, based on the Gap founders Don and Doris Fisher.

To celebrate the new range, 20 Gap stores across the country hosted a celebration of reading on Saturday, February 6th in partnership with Milk and Bookies, a charitable organisation that celebrates reading and provides books to under-resourced families.

Guests where treated to a reading of a Mr. Men book by a local mummy blogger with refreshments and activities for kids ongoing throughout the day.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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