BabyGap has introduced a limited edition collection of gifts and clothing for youngsters, featuring the iconic property, Paddington Bear.
Inspired by the Peruvian bear and the original Peggy Fortnum book illustrations, the collection will draw from Paddington’s classic wardrobe while delivering modern graphics portraying his sense of adventure.
Jane Pattinson, vice president global, BabyGap design, said: "Paddington Bear is a universally loved character, know for his adventures, spirit, polite attitude and his style.
"We feel that our BabyGap customers will love the playful designs – from Paddington’s iconic blue duffel coat, yellow wellington boots to polka dot ponchos, to quirky bear inspired hats – whether they’re looking for a special baby gift or a fun addition to their own little one’s wardrobe."
The collection – targeting children aged from newborn to 24 months – will feature Paddington’s blue duffel coat, yellow wells, denim, t-shirts and soft-knit graphic bodysuits.
The worldwide premier of the Paddington movie will take place in London on November 28th this year.