Baileys is stepping into the snacking category with the launch of its new Baileys Chocolate Treat Blondie Bars, courtesy of the food and beverage specialist, Finsbury Food Group. The move has been devised to tap into the fast-growing snacking sector, one that 94 per cent of consumers in the UK say they subscribe to.

Recent research from Finsbury has found that 55 per cent of UK ‘snackers’ have moved towards eating healthier at mealtime, making way for more indulgent treats. Enter the new Baileys Chocolate Treat Blondie Bar, arriving in time to meet snackers as they make yet another trip to the fridge while working from home this year.

Baileys Chocolate Treat Blondie Bars offer a blondie sponge filling, topped with traditional Baileys tasting frosting, wrapped in a layer of milk chocolate.

Jack Cook-Broussine, brand manager at Finsbury Food Group, said: “Snacking was a no-brainer for us, we’re a nation of ‘snackers’ and the at-home snacking category has seen a rise due to lockdown.

“We’ve always wanted to delve into snacking with Diageo and Baileys Chocolate Treat Blondie Bars are the perfect hybrid product to be enjoyed at home, or when the world returns to normal, on the go. We’re really excited to launch this to consumers, especially with the glowing track record of previous products in our growing Baileys range.”

Declan Hassett, senior licensing manager at Diageo, added: “We continue to work with Finsbury developing the ongoing success of the range. Snacking products are something we’ve wanted to put our Baileys stamp on for a while, we’ve been working hard to stay ahead of the curve and to deliver that delicious, indulgent, signature Baileys experience for consumers to enjoy wherever they are.

“We have already seen great success with Finsbury and our range of Baileys-infused cakes, and we have no doubt that Baileys Chocolate Treat Blondie Bars will be enjoyed all-year-round.”