Bandai and Benetton partner for PAC-MAN kidswear

BANDAI NAMCO Europe has signed a licensing agreement with the Benetton Group S.r.l to develop a PAC-MAN kids apparel line, available worldwide.

The collection includes t-shirts and sweatshirts for both boys and girls and is already available in Benetton stores worldwide and the company’s online store.

“We are happy to have been able to forge this partnership with Benetton for our legendary PAC-MAN franchise,” says Aadil Tayouga, EMEA Head of Licensing and Strategic Partnerships at BANDAI NAMCO Europe S.A.S. ”Both our brands are colourful, have a long history, and appeal to all generations. We are really proud of this collection that captures the fun, joy as well as the colourful side of PAC-MAN.”

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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