Bandai Namco is opening a new division that will focus on making mobile games for markets outside of Asia.
The new company will open with offices in Barcelona, Spain and is expected to be hiring in the coming months ahead of its launch in 2020.
It will build out upon Bandai Namco’s current offering of licensed games based on Dragon Ball and Naruto, as well as those base on its own IP, Pac-Man.
“Setting up a separate company for all our western mobile development and marketing allows us to react better to market tendencies and create higher quality content at a faster pace, as part of our long term vision for the business,” said Naoki Katashima, chief executive officer of Bandai Namco Entertainment Europe, Bandai Namco Entertainment America, and Bandai Namco Mobile.
“We hope you look forward to great entertainment delivered by Bandai Namco Mobile.”
Tatsuya Kubota, chief operating officer, Bandai Namco Mobile, added: “The choice to settle in Barcelona was not a difficult one. The city is not only one of the most beautiful cities in the world, it is also the hotbed for international video game development and home to the best talent the mobile industry has to offer.”