Banijay Brands strengthens portfolio with Banijay Kids and Family

Banijay Brands has announced it has secured the brand licensing rights to the Banijay Kids and Family catalogue.

Banijay Kids and Family produces a wide range of animation and live action series, digital content, and entertainment formats for children worldwide under three production labels: Zodiak Kids and Family, Monello Productions and Tiger Aspect Kids and Family. Banijay Brands already represents Tiger Aspect Kids and Family IP such as Mr Bean. The new partnership will the collective to further leverage the global infrastructure of Banijay Brands and deliver extensive brand licensing programmes for titles such as Street Football, Totally Spies!, Lolirock, Silverpoint, When I Was Your Age, Mister Maker and the upcoming The Unstoppable Yellow Yeti, and Mumfie.

Banijay Brands will also work with local commercial teams to explore a number of regionally-led opportunities.

Benoît Di Sabatino, CEO, Banijay Kids and Family, says: “It’s a big achievement for Banijay to announce at the same time the creation of our new brand Banijay Kids and Family and the launch of our licencing strategy with Banijay Brands. We are confident that our evergreen IPs as well as our creations will be in good hands with such a professional team like Banijay Brands.”

Alice Bernardi, Director of International Brand Licensing, Banijay Brands added: “Banijay Kids and Family has a strong and relatable kids content slate, which, when partnered with the experienced team at Banijay Brands, should trigger a lucrative position in the the children’s licensing space. Recognising the already huge interest from the market, we will be working across a number of categories including experiential, publishing, gaming and products to ensure the relevant and successful exploitation of the business’ IP moving forwards.”

Mumfie is an upcoming new animated series of the heritage property (78 x 7’), directed by the French director Daniel Dubuis. It is a co-production between Zodiak Kids Studio France and Italian animation studio Animoka alongside France Télévisions and Rai (Italy). Zodiak Kids recently announced it has secured a pre-sale from KiKA German.

Street Football is the popular animated series combining the action of matches with insights into the hardships of life is co-produced by Zodiak Kids and Monello Productions for France 3 and Rai 2.

The Unstoppable Yellow Yeti is a co-production between Zodiak Kids Studio France, and Gigglebug Entertainment. An original animated comedy series for kids aged 6+ and their families, it has been co-commissioned by Disney Channel Europe, Middle East & Africa and Nordic broadcasters YLE, DR, NRK, and SVT.

Silverpoint is a 13 x 22’ sci-fi mystery adventure series about kids at summer camp. Co-produced by Zodiak Kids, CBBC and ZDF Enterprises, the series is created by Lee Walters, Lead Writer, and Executive Producer Steven Andrew, Creative Director, Zodiak Kids.

When I Was Your Age is produced for RAI and France Télévisions by Monello Productions. The animated series features 10-year-old Paul who has a special gift – as soon as someone says “When I was your age”, Paul is thrown back into the days when the person he is talking to was 10 years old.

Mister Maker is the popular ultimate interactive arts and crafts show for younger kids. Broadcast in over 200 territories, the series is a Zodiak Kids Studios production for CBeebies.

Totally Spies! is the hit franchise that has been broadcasting for over 15 years, produced by Zodiak Kids for TF1 and Disney France.

Lolirock is a Zodiak Kids production for Disney France and France Télévisions, featuring five princesses with magical singing voices.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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