Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively.

Banijay recently became the world’s largest international content producer and distributor, following its recent acquisition of Endemol Shine Group, Sanrio is a global lifestyle brand best known for it pop icons like Hello Kitty, and Diageo is a powerhouse behind beverage, spirit, and beer brands such as Johnnie Walker, Baileys, Guinness, Captain Morgan, and more.

The three latest additions joins a roster that already boasts the likes of Smiley, Alibaba, and Authentic Brands Group among others.

A month-long virtual celebration of the global licensing industry running from October 6 to 29th, Festival of Licensing incorporates three regional events linked to the world’s biggest markets – Europe, Asia and the Americas – and culminates with the global C-suite and executive-level virtual conference, Licensing Leadership Summit. 

The live presentations will take place as follows: 

  • Europe Keynote – Powered by Brand Licensing Europe on Thursday, 8 October, 9am BST:

The Role of Licensing in Building Global Brands
Speakers: Jane Smith, Group Director Brand Licensing and Gaming, Banijay/Endemol Shine

  • Asia Keynote – Powered by Licensing Expo China and Licensing Expo Japan on Thursday, 15thOctober, 2pm CST 

Small Gift, Big Smile: Evolving a Global Heritage Brand While Maintaining Core Values
Speaker: Linh Forse, Senior Director, Sales and Business Development, Sanrio Inc.

  • Americas Keynote – Powered by Licensing Expo on Thursday, 22ndOctober, 9am PST 

How Diageo Leverages Licensing to Fuel Growth in an Ever-changing Marketplace 

Speakers: Declan Hassett, Senior Licensing Manager, Diageo, and Shane Grogan, Senior Licensing Manager, Diageo

Banijay, Sanrio and Diageo are huge brands and home to some of the world’s most creative and successful licensing programmes, which have – unsurprisingly – captured the hearts and loyalty of their fans and consumers. We are delighted to have them join us on the Festival of Licensing Live Stage next month,” said Anna Knight, vice president of licensing, Informa Markets.  

“Crunchyroll has been the world’s best home for anime for over 10 years and is also an established licensor and distributor worldwide, so it made perfect sense for us to partner with Festival of Licensing as the Live Stage sponsor and we’re really looking forward to enjoying the programme, along with thousands of other visitors across Europe, Asia and the Americas,” added Waell Oueslati, director of acquisitions and licensing at Crunchyroll SAS (EMEA).

Meanwhile, ViacomCBS Consumer Products, which is sponsoring the Festival of Licensing Community & Wellbeing Programme, has also added fresh details to its well-being workshop content, which is available to view, download and start grooving to from Tuesday, 6 October at 7am BST.

Community & Wellbeing Programme:


Take a break from the day and invite your kids to join as your favourite Nick Jr. friends guide you through family friendly dance moves, yoga poses and stretching exercises.


Take a trip to Bikini Bottom for a SpongeBob-themed yoga class. Hosted by yoga enthusiast Adanna Paul, viewers will experience a calming yoga practice, set to tropical music and ocean sounds, providing a healthy break to stretch and relax.


Get up and move in between business sessions with fitness influencer Sydney Cummings, who will lead viewers through an MTV-themed workout. Don’t worry about skill level, there are options and modifications for everyone! 

Festival of Licensing is organised and produced by the Global Licensing Group at Informa Markets.

Visitors can register for free at

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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