Bapper Entertainment is expanding the licensing activity around Matt Groening’s new animated series, Disenchantment, with a raft of new licensees, additional international agents and a new social media campaign.
The move follows the successful initial launch of a Disenchantment merchandising programme, headed up in the UK by Rocket Licensing.
Disenchantment is an adult animated comedy series from the mind of The Simpsons and Futurama creator, Matt Groening and takes place in the crumbling medieval kingdom of Dreamland. It follows the adventures of a hard-fisted, hard-drinking princess named Bean, her diminutive companion Elfo, and her personal two-dimensional demon Luci.
Along the way, the oddball trio encounter ogres, sprites, harpies, imps, trolls, walruses, and lots of human fools. The series currently streams worldwide on Netflix in 30 languages. 20 episodes of Season One launched in August 2018, and Season Two is streaming on Netflix now.
New licensing partners now include Just Funky in the US and Mexico, Philcos in Canada, Bravado in the UK and Ireland, Roy Lowe in the UK and Ireland, Level52 Studios for the US, Canada and Japan, and Rizzoli International Publications in the US and Canada.
From high-end limited-edition statues to unique and unexpected home décor, new licensees aim to bring joy to adult consumers. They join anchor merchandise licensees Bioworld, Funko and Kidrobot, who launched the Disenchantment licensed merchandise program earlier this year with an assortment of collectibles and apparel.
Bapper Entertainment has also launched a comprehensive social media campaign @disenchantmentofficial on Facebook and Instagram, opening a daily gateway to Dreamland which reveals news from the series, new merchandise releases, and special events.
Just Funky will deliver a range of bedding, home décor, snow globes, plush bouquets, novelties and drink ware, featuring specialty techniques, Philcos will develop adult apparel, loungewear, swimwear and drink ware, and Bravado will launch adult apparel.
Meanwhile, Roy Lowe will launch adult socks, Level52 Studios will develop poly-stone high-end statues, and Rizzoli International Publications will launch a range of wall calendars.
New international agents for Disenchantment now include Asiana Licensing Inc. in South Korea, and El Ocho Licencias and Promociones in Spain and Portugal.