Classic and retro licenses including Barbie, Star Wars, Back to the Future and Super Mario have been billed among the top picks for predicted best-selling toys this Christmas by Amazon UK, proving the might of nostalgia in 2020 as we head into the critical Christmas shopping season.
Amazon.co.uk is betting big on some of the biggest franchises in the world of children’s entertainment this year, listing Mattel’s Barbie, Spin Master’s PAW Patrol, and MGA Entertainment’s LOL Surprise alongside the likes of Star Wars The Mandalorian, Back to the Future, and the innovative new collaboration between LEGO and Nintendo for LEGO Super Mario.
In fact, Amazon points out that Star Wars continues to be among the top searched keywords for toys on its UK platform, and suggests that ‘kids can’t get enough of the Disney+ original series, Star Wars The Mandalorian. It’s to that end that Star Wars The Mandalorian Bounty Hunter Transport Starship has been listed as a potential best-seller this year, available exclusively on Amazon.co.uk.
The Child Animatronic Edition AKA Baby Yoda also takes a top for most lovable character.
Meanwhile, the VTech Kidizoom in red is another Amazon exclusive. A child friendly camera that includes video editing, the HD camera comes with 20 virtual backgrounds, and includes six games.
“We know Christmas is going to be a little different this year, and at Amazon, we are doing everything we can to bring the magic of the festive season to our customers,” said Naman Agarwal, head of vendor management for toys at Amazon.co.uk.
“The joy of being with friends and family, in person or virtually, will be the greatest gift of all, and we’re predicting that the bestselling toys will be those that can bring people together. No matter the celebration, we are making a big effort to deliver smiles and make Christmas extra special.”
Amazon’s full list of top toys for Christmas 2020 is:
The Barbie Fresh ‘n’ Fun Food Truck – Mattel
LOL Surprise OMG Remix Plane – MGA Entertainment
LOL Surprise OMG Remix Honeylicious Fashion Doll – MGA Entertainment
Squeakee Interactive Balloon Dog – Moose Toys
Uno Showdown – Mattle Games
KidiZoom Studio – VTech
Star Wars The Mandalorian Bounty Hunter Transport Starship – LEGO
Star Wars The Child Animatronic Edition – Hasbro
Back to the Future DeLorean Toy – Playmobil
PAW Patrol Dino Rescure Dino Patroller Motorised Team Vehicle with Exclusive Chase and T-Rex Figures – Spin Master
Present Pets – Spin Master
Super Mario Adventures Starter Course Interactive Figure and Buildable Game – LEGO