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Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year.

The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older girls. The range is dance and streetwear inspired, with a monochrome and pink theme throughout.

 Designed for mini fashionistas, the collection includes a black hoodie with a holographic print and the iconic Barbie logo, matching pink logo tee, leggings, and a one-sleeved dance inspired top, and a graphic top emblazoned with the Barbie slogan “You Can Be Anything” – to empower girls that they can be anything from an athlete to an astronaut.

The collection launched on November 10 this year and is available online and in selected flagship stores. The River Island Kids is aimed at girls aged from birth to 12 years starting from RRP £14.

Gemma Daniels, softlines manager, Mattel UK said: “We have had an exciting year of activity for Barbie in the iconic brands 60th anniversary celebrations. We’ve expanded the franchise appeal across partners in fashion, homeware, stationary and more, and the River Island collaboration is part of a strategic move to offer kids apparel with fashion-forward collaborators.”

Over the past 60 years, Barbie has evolved into a pop-culture icon and served as a muse to the fashion world for decades. This new collection gives girls the chance to show their style with Barbie and follows exciting collaborations across Europe this year with Primark, Samsonite, Puma, Sephora, Moleskine, and the Barbie Store Fashion Pop up currently in Liverpool ONE.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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