Home / Entertainment / BBC Earth partners with S’well for striking new drinks bottle line

BBC Earth partners with S’well for striking new drinks bottle line

S’well, the team behind the fashionable drinking bottle line, has teamed with BBC Earth to celebrate the wonders of the natural world, with a co-branded collection inspired by the BBC’s natural history programming.

The partnership launched this week on October 28 with a range of four S’well bottles designed to ‘capture the beauty of the planet for the consumer to enjoy in their everyday lives.’ The collection includes iconic imagery from BBC Earth.

Imagery includes scenes of the Northern Lights over New Hampshire’s Chocorua Lake, life in the Antarctic, where emperor penguins endure extreme conditions to bring their babies into the world, Australia’s green turtle that plays an important role in maintaining the growth of seagrass within Green Island’s ecosystem, and imagery from BBC Earth that ‘transports you beneath the waves.’

Each 500 ml bottle from this collection features triple-layered, vacuum-insulated construction, designed to keep beverages cold for up to 24 hours or hot for up to 12 and will be available to buy at John Lewis & Partners locations throughout the U.K.

BBC Earth and S’well will continue to expand on its partnership into 2020 with future collaborations inspired by BBC natural history content.

 Anita Majhu, senior licensing manager, BBC Studios, said: “Following on from the broadcast of Blue Planet II and the surge in public concern about single use plastics, it feels right that BBC Earth and S’well are coming together to help bring more sustainable product choices to the consumer: we are absolutely delighted to have them on board.”

Sarah Kauss, founder and CEO of S’well, added: “At S’well, our mission since our launch in 2010 has always been focused on ridding the world of plastic bottles by giving consumers a stylish and innovative alternative.

“We are thrilled to partner with a brand that has done so much to capture the beauty of the natural world and bring awareness about what we must do to protect it, and we’re hopeful about creating even more positive change through our efforts together.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Expansion for The Insights People as firm welcomes five new team members

The kids, parents and family market intelligence unit, The Insights People has expanded its team …