The BBC has unveiled its new-look commercial arm, BBC Studios, as well as its push into China as it looks for production opportunities in the growth market.
BBC Studios had previously been the name of the UK public broadcaster’s programme production unit, but it announced in November it would be merging with the commercial arm BBC Worldwide to form a singular commercial unit.
BBC Studios – the newly formed outfit – employs 3,000 staff members and has annual revenue of $2 billion. It is being headed by CEO Tim Davie who, along with chief creative officer Mark Linsey, assumed his new role on Tuesday.
BBC Studios has also said that it is looking towards China for new opportunities. Award-winning executive producer and factual programme veteran, Matthew Springford is set to be based in its Beijing offices and will be working with Chinese broadcasters and digital platforms to co-develop and co-produce original content and new formats across all factual genres.
“BBC Studios exists to inspire audiences globally, strengthening the BBC financially and creatively, working with the very best British talent,” said Davie.
“Bringing together the UK’s most awarded production business, a world-class content sales business, our unique portfolio of brands and a network of premium indie partners, BBC Studios has what it takes to create and export quality British programmes in this new age of content.”