BBC Studio’s popular pre-school animated series, Bluey is making its mark on the UK consumer products space with a new raft of licensees spanning toys, apparel, bedding and accessories as the series makes its arrival on Disney+ this year. Bluey has already been met with a ‘phenomenal response’ in Australia and the US.
Global master toy licensee, Moose Toys, will debut Bluey plush and plastic toys at UK retail in autumn next year, where it will hope to mirror the success it has found in the US and Australian markets, where products have been selling at a record rate.
Lucy Wynn-Jones, head of licensing, Europe, Moose Toys, said: “We are thrilled to bring our toy range for the much-loved Bluey series to fans in the UK. We have no doubt that the toys will be loved by kids big and small.”
The master toy range will coincide with the launch of a line of puzzles from Ravensburger, while a selection of softline partners has also been lined up for the UK. TDP & Aykroyd will deliver on nightwear, swimwear and essentials, Dreamtex will develop bedding and home textiles, William Lamb will launch footwear and bags, and Roy Lowe & Sons will serve up socks.
Rikesh Desai, licensing director for merchandise, partnerships and interactive, BBC Studios, said: “The response to Bluey in Australia and the US has been phenomenal and we’re very excited to introduce the brand’s licensing portfolio to the UK hot on the heels of its arrival on Disney+.”