BBC Studios has turned to France TV Distribution to manage the licensing programme for Hey Duggee – or Hé, Oua-Oua in French – across the region.
The news comes as Europe’s largest toy fair, Nuremberg’s Spielwarenmesse prepares to get underway this week. The deal marks the first time Hey Duggee merchandise will be available to consumers in France and it will begin its roll-out this year.
France TV Distribution joins a raft of global licensees for Hey Duggee, including Golden Bear as the IP’s master toy partner for toys and plush, Ravensburger for puzzels and games, 8th Wonder for wooden toys, and Trends UK for electronic learning.
In addition, Jazwares is the master toy partner in the US and Jasnor will distribute both Golden Bear’s and Jazwares’ toys in Australia.
Devised by Studio AKA, the multiple BAFTA and Emmy award-winning preschool series Hey Duggee has an impressive global footprint in over 150 territories. In France, Hey Duggee broadcasts on France 5 and France 4.
Meanwhile in the UK, Hey Duggee consistently ranks as one of the top three programmes on CBeebies and has reached over 1.9 billion minutes of YouTube watch time.
