BBC Studios has tapped the London-based experiential production company, Step Inside Productions, to develop and manage the first CBeebies-themed interactive pop-up experience for children.
The CBeebies Rainbow Adventure has been designed for children under the age of six and their parents, families, or carers, delivering a transportable, inflatable CBeebies-themed structure spanning 350 square meters.
It contains an array of immersive activities based on CBeebies favourites, including Hey Duggee, Something Special, Sarah & Duck, Go Jetters, and Andy’s Dinosaur Adventures.
CBeebies Rainbow Adventure launches its year-round tour of the UK in April 2020, debuting at Ealing Common, before moving on to Brent Cross, Hull, Ipswich, Richmond, and York. Further UK locations will be announced in due course.
Step Inside Productions is part of Theseus Agency, which consults to clients in entertainment and media to develop new products, brands and business strategies and to source and execute commercial deals.
The company specialises in designing, producing, licensing and operating experiential entertainment formats and combines the vision and extensive experience in entertainment business, rights and design of its partners – Dan Marks, Victoria Molony and Samantha Hardingham – to develop and operate new experiential formats.
Dan Marks was the deputy managing director of British Telecom’s consumer division and CEO of BT TV. He has also held senior executive positions at Universal Studios Networks Worldwide, ProSiebenSat1 and TV3 Russia.
A best-selling author and experienced architectural designer, Samantha Hardingham has curated exhibitions in the UK and Europe. She led on the design of the CBeebies Rainbow Adventure.
Victoria Molony is a qualified lawyer and experienced business affairs adviser specialising in media, entertainment and telecoms. She has advised a range of clients including international broadcasters, Premier League football clubs and J.K. Rowling’s Pottermore on licensing, exploitation and distribution matters.
Marks said: “We’re incredibly excited to be launching CBeebies Rainbow Adventure into the experiential market. The rich insights and cross-sector experience that the partners bring have enabled us to take a truly holistic approach to the creation of new entertainment experiences.”
Mat Way, global director, live entertainment, at BBC Studios, added: “We are thrilled to be working with Step Inside Productions on the first ever CBeebies interactive pop-up experience. CBeebies Rainbow Adventure is an innovative, inspiring and fun way of bringing CBeebies branded activities to the UK regions.”