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BBC Worldwide has signed a range of new soft line partnerships for the hit CBeebies show Hey Duggee.
A new deal with Aykroyd and TDP sees the launch of products including nightwear, underwear and swimwear, while Blues Clothing will be creating outerwear as well as t-shirts, knitwear, jeans and dresses.
“We’re so lucky to work with such fantastic and hugely popular shows such as Hey Duggee," said Tracey Stratton, licensing manager, BBC Worldwide.
"Duggee’s hilarious comedy, brilliant characters and adventurous style is truly inspiring our new partners. We can’t wait to see the final designs."
