Bulldog Licensing has announced a new deal that will see BCI develop an extensive apparel range featuring the Roobarb and Custard.
2014 marks the 40th anniversary of the brand and this year sees a range of activity to mark the occasion including an on-air competition with Milkshake and planned new product releases.
The new BCI range will include span nightwear, underwear, ladies’ swimwear, footlets and knickers and socks gift sets for adults and kids.
The deal adds to a strong licensing programme that features partners such as Flametree for calendars, Fred and Ginger for pet accessories, Brazier & Co for plush, and Museums and Galleries for greetings cards.
“We are delighted to have BCI on board and I’m sure this new range will perform very well at retail as everyone knows and loves Roobarb and Custard,” said Bulldog Licensing MD Rob Corney.